"Its Worth What": Game show that taps into America's love for cost and value

"It's Worth What?" is a game show that taps into America's love for cost and value, such as hidden gems found in one's attic. Through set imagery and a never-ending flow of collectibles, antiques and near-priceless treasures, America is brought into a world with seemingly endless doors behind which are various objects ranging from a life-sized replica of the White House, to William Shatner's kidney stone which was auctioned off for charity.

A pair of contestants is taken through a series of challenges that escalate in level of difficulty, tasking the contestants with discerning the price of the items in each round. If they successfully complete the challenges, contestants can win up to $1 million.

Cedric "The Entertainer" is an award-winning stand-up comedian who gained notoriety for his performance on the comedy series "The Steve Harvey Show." He began touring the country with Harvey and other comedians on "The Kings of Comedy Tour," which was later made into the popular feature film "The Original Kings of Comedy" from Spike Lee. His other films include "Barbershop," "Big Momma's House," "Ice Age" (as the voice of Carl), "Dr. Dolittle 2," "Man of the House," "Madagascar" (voice of Maurice), "Madagascar: Escape 2 Africa" and "Be Cool."

"It's Worth What?" is produced by Merv Griffin Entertainment. The series is created and executive produced by Lara Spencer ("Inside Edition") and Roy Bank ("Are You Smarter Than a 5th Grader?"). Cedric "The Entertainer," Barry Poznick ("Are You Smarter Than a 5th Grader?"), John Stevens ("Are You Smarter Than a 5th Grader?"), and Ron Ward ("Million Dollar Mind Game") also serve as executive producers.

Episode
	101 It's Worth What?, hosted by comedian Cedric the Entertainer, is a game show that taps into America's love for consumerism, hidden gems in your attic and the fascination with what "stuff" really costs. Through set imagery and a neverending flow of collectibles, antiques and near-priceless treasures, America is brought into a world with endless doors behind which are various objects ranging from a life‐size White House replica to William Shatner's kidney stone that was auctioned off for charity. A pair of contestants is taken through a series of five challenges that escalate in level of difficulty. They're tasked with discerning the price of the items in each round. If they successfully complete the challenges, they can win up to $1 million. Talk about a priceless experience... or is it?	July 19, 2011